First, if you’re not a car person, and a techy one at that, you need to know that there’s a thing called SEMA. It has a big flashy show full of big flashy cars and parts and accessories in Las Vegas every November. Second, and this was news even to me, there’s a SEMA Businesswomen’s Network.
Now that you know those two things, it makes sense that Ford has teamed up with SBN to create a Ford Mustang designed and modified by a team of women. Ford provided the car, and a team of SBN members will build the redesigned one-off this summer. Internauts were able to vote on the design, and this once, called “High Gear,” was the winner.
The idea is to highlight the shocking fact that there are indeed women working in the automotive and aftermarket industries in fields as far apart as engine modifications, sound systems, and PR. The car will be auctioned off to benefit SEMA’s scholarship fund. The press release doesn’t specify that the dollars raised will go to girls, though.