Kristen Hall-Geisler has been a freelance writer and book editor since 2006. As a writer for print and web, she specializes in explaining difficult and technical subjects to people without boring them silly. As an editor, she helps authors do the same with their books. She’s also the author of Take the Wheel: A Woman’s Guide to Buying a Car Her Own Damn Self.
If you’d like some of this clever clarity for your own project, click on Contact in the header above.
Though it is now officially known as the NWAPA Outdoor Activity Vehicle of the Year extravaganza, it will always be Mudfest in our rainy, Pacific-Northwest hearts. In mid-April, I’ll be driving up to Washington to test a couple dozen SUVs, CUVs, and pickups on pavement and dirt to see which deliver on their promises. There are a few categories, from off-road beasts to luxury SUVs more suited for ridin’ dirty than actually getting dirty. And of course there’s the big overall winner. Check back to see who wins, and check the Clips page to see where my coverage is published.
I’m headed south in April for the second North American race in the all-electric series put on by everyone’s friends at the FIA. Now that the inaugural season is about halfway through, I’m really curious to talk to teams and fans to find out how they think it’s going and what the future might hold for electric racing.
I’ll be at the Oregon Convention Center for the Portland Auto Show’s press day on February 4. There’s usually an emphasis on green cars and vehicles that can get you to the slopes, the coast, and the trailhead on the weekend. Any car that can do all of that — and keep your dog safe — will rule this city. I’ll let you know if I find it.
I’ll be in Snoqualmie, Washington, this coming weekend for the Red Bull Global Rallycross event September 26-27, 2014. It’s being held at Dirtfish Rally School, which is one of my favorite places to visit. If you want to come up and visit me — and Bucky Lasek, and Sverre Isachsen, and Ken Block, and Tanner Foust, but mostly me — please do! I’ll be the one with the notebook in my hand. I’m pretty sure none of the drivers will have that distinctive feature.
If you want to check out the race, here’s more info: http://www.redbullglobalrallycross.com/
In honor of International Women’s Day today, I just added an excerpt of the chapter on test driving a car over on the Take the Wheel site. There are tips for new cars and used cars, and stats to back up why women are actually better at this than men.
And in the words of Annette Sykora, past president of the national dealer’s association, “It’s not necessary to bring a man along, but it is necessary to bring your confidence along.”
How did I end up not updating my homepage? Who knows. The book came out, there were deadlines to meet, there were holidays, there were marketing moves, there were more deadlines … and my blog sat here alone and unloved.
The book has been edited, I have made the changes or stuck to my guns as necessary, and the text is now in the hands of the book designer. I am being asked to decide between fonts that look nearly identical to me and whether I want the page numbers in the middle or at the edges of the pages. (But wait until you see the little logo by the page numbers — you will die, it is so cute.)
Which all sounds real enough, but it’s 2013. Nothing is real until it is on the internet. So I give you the official book website, TaketheWheelBook.com. I’ve got business cards, too, so if you meet me in person, ask for one. They look as amazing as the site, and they make lovely bookmarks.
Take the Wheel already!
If you want the latest industry news as it pertains to women’s lives or updates on the book as it nears its September 3 publication date, you’re going to want to visit the site. Oh, and of course the book has its own Take the Wheel Facebook page too.
After several weeks of tweaking and and honing, Nicole at Spot Color Studio sent me the final versions of the logo for Take the Wheel this weekend! She made one vertical version that will work great for the cover of the book, both print and electronic versions, and one horizontal version that will grace the web site.
Hold up! While I was writing this post, I got an email from Vinnie, my book designer at Indigo Editing, and he says the horizontal version has a bigger title, which will show up better on Internet shopping sites. This, friends, is why it’s worth it to hire someone who knows these things. Also, Nicole sent me an Ai file to pass on to Vinnie. Not only do I not know what an Ai file is, I don’t have the program to open it. Vinnie, however, tells me loves Ai files. Great! You get down with that Ai file, Vinnie!
I may be terrible at design, but I am good at words. I’ve already given Nicole copy for the home page and an About page for the book’s dedicated site, and even some pictures for a gallery of me and all the crazy cars I’ve driven. Lamborghini, Mercedes Gullwing, Tesla Roadster — and the smart fortwo and Fiat 500 convertible.
This week, I’m expecting the line edits from Ali at Indigo. Nervous …